Jensen & Co started the collaboration with Leksands knäckebröd in 2013, and launched the brand in February 2014. Leksands goes “back to basics” where the dry bread is rolled out and baked and produced environmentally friendly with few and natural ingredients.
We have introduced a different baking degree with well-baked and normal-baked dry bread, and also taught the consumers to eat dry bread in a new way introducing “crispbread-pizza”. This has been well received by both the trade and consumers, and once again rewarded with the award for “Distributor of The Year 2014”.
Jensen & Co has through professional work, market analyses and presentation to trade, laid the foundation for a fantastic launch with wide distribution of Leksands knäckebröd in Norway. The sales organization has conducted campaigns in the stores with large selling exposures in an exemplary manner, and thus helped to contribute to a fantastic first year for Leksands knäckebröd on the Norwegian market.