Ella's Kitchen is relaunching the entire smoothie range

Ella's Kitchen is relaunching the entire smoothie range, and is preparing the products for the Norwegian market with simple Norwegian product names, only Norwegian text on the whole bag and it is clear that the product is 100% organic. The ingredients are the same as before, they are carefully selected and of the best quality.

The product range is loved by Norwegian consumers and is eaten by children up to school age.

A consumer survey* shows that high quality + organic ingredients are important factors for Norwegian families with small children when choosing baby food. All 96% of Norwegian mothers who know Ella's Kitchen are positive about the brand, as Ella's is strongly associated with attributes such as playful, exciting and happy.

The smoothies will gradually get a Norwegian look in all grocery stores in Norway throughout the autumn, and the largest selection can be found in the larger supermarkets and Rema 1000.

* Source: The Pineapple Lounge / Opinion Norway, June 2015, 305 Norwegian mothers with children aged 0-24 months