Jensen & Co- distributor of the year 2014
The crispbread supplier Leksands annually awards a prize for distributor of the year in the export market. This is the second year Leksands has awarded this award.
Jensen & Co started the collaboration with Leksands Knäckebröd in 2013 with a launch in February 2014. Leksands goes back to basics where the knäckebröd are rolled out and produced environmentally friendly with few and natural ingredients.
We have introduced different levels of doneness, with well-done and normally done, and through crispy pizza we have shown consumers other ways to eat crispy bread. This has been well received by both the trade and consumers, and was again rewarded with the award for "Distributor of the Year 2014" by Leksands.
The rationale:
Through very professional work, both with analysis of the market and presentation to the chains, Jensen & Co has laid the foundations for a fantastic launch with wide distribution of Leksand's Knäckebröd in Norway. The sales team has then carried out in-store campaigns with large selling exposures in an exemplary manner, thus helping to contribute to a fantastic first year for Leksands Knäckebröd on the Norwegian market.