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The limited range Norwegian stores carry compared to the European market is a real challenge. However, Jensen & Co have a strong passion for developing brands. Their consumer insight and their knowledge about local adaptation has been a real strength, especially for us as a British brand.

To Jensen & Co we are not just another label. They have a shared sense of brand ownership and treat our brand as their own. We share and learn from each other. The strongest evidence of our successful collaboration with Jensen & Co is that you will find Weetabix products in nearly every Norwegian grocery store. As a partner, I highly recommend collaborating with Jensen & Co.

Jensen & Co have an important voice in the industry, as they represent a large and broad portfolio of suppliers. This is a win-win situation for all of the distributors. Instead of feeling like competitors, we feel like we fit well into the community and that we reinforce each other in the portfolio.

Jensen & Co understand our present opportunities, as well as the future trends and how we can position ourselves. Their great passion for food affects all work areas. They are thorough, solution-oriented, focused and dedicated. Jensen & Co are wise partners who know that we win and lose together, and they have shown as much heart for our customers as if they were their own.

Jensen & Co perfectly demonstrate how a good distributor should operate in partnership with brand owners. They can always be trusted to come to market with innovations and products they have done their due diligence on. All products are scrutinised through a panel with feedback provided to the brand owners.

Jensen & Co completely understands their market, consumers and categories. They use this knowledge to push and challenge brand owners to build a tailored plan suited to the Norwegian market. Jensen & Co are the best distributor I have worked with in my time and they are great people too! You can see that in their relationships with all their suppliers.

Hervik fight a fierce battle in a tough market, being a small player and a niche supplier. Jensen & Co has helped us cover everything from A to Z – from product development to packaging design to marketing and sales – leaving no stone unturned. Strategically, they have mapped out our characteristic attributes and pin pointed our products to fill gaps in the market.

We received immediate results. Jensen & Co has promoted our products into far more grocery stores and we have experienced a significant increase in sales. I would recommend anyone who has ambitions to succeed at a higher level in the grocery market to collaborate with Jensen & Co.