Visuelt Awards 2019 - Gold for the redesign of gluten-free Jyttemjøl in the graphic design category

On 11 April 2019, Jyttemjøl won Gold for the redesign of the packaging at the Grafill award ceremony where the best of visual communication is celebrated. Jyttemjøl is a series of nutritious, gluten-free flour that is tailored for celiacs, allergy sufferers or others who want to live gluten-free. Together with OlssønBarbieri and the French illustrator Jean Michel Trixier, the Jytte packaging has been created as a tribute to the people who together have developed the series into what it is today. The portraits present key figures in Jytte's history.

The jury's comment

A gluten-free flour range that oozes real baking joy and good craftsmanship. In a category that usually appears clinical and industrial, the designers have created a charming little family of products – literally. The illustrations portray the people behind this small family business and each bag has been given its own personality that pervades the storytelling. Facts and nutritional content are conveyed in a playful and easy-to-understand manner. A well-worked and solid solution where every detail contributes to building a strong identity.